Measured Thoughts
Professor
David
Reibstein
Linking Marketing Metrics To Financial Consequences
About the
Professor
David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania, where he is a world-renowned expert on branding, marketing metrics, product line decisions, and competitive marketing strategy. For several years he served as the Vice Dean of The Wharton School.
He has taught at Harvard and INSEAD, and he has consulted with hundreds of companies in dozens of industries. Professor Reibstein is the chairman elect of the Responsible Research in Business & Management (RRBM), was the chairman of the board of the American Marketing Association (AMA) and the executive director of the Marketing Science Institute (MSI).
latest news
Marketing Helped Divide America-Here's How Brands Can Promote Unity
Practical steps to help rebuild the trust and connection the nation has lost.
Switzerland Is No. 1 in 2023 U.S. News Best Countries Rankings
The nation retained its top ranking while the United States slipped for the first time in five years.
Research projects
Best Countries
​Globalization has expanded a country's presence beyond its physical borders, and the U.S. News Best Countries rankings – now in their eighth year – seek to examine a nation's worth beyond hard metrics.
Cryptocurrency
The Wharton Consumer Cryptocurrency Confidence Index (Wharton c3i) is the first longitudinal measure designed to capture consumer perceptions and comfort with the cryptocurrency market.
Social Responsibility
2023 Responsible Research Summit INSEAD
